Livestock, Animal Health and Welfare
UK livestock farmers are under increasing pressure from consumers, retailers and processers to maintain the highest animal health and welfare standards, while increasing the quality and value of end products. Navigating the challenge of helping to feed a growing population, while meeting performance, profitability and sustainably targets, in turn also presents many opportunities.
From feed manufacturers and distributors to bovine genetics and dairy hygiene, Kendalls works with commercial clients in the livestock sector providing a wide array of products and services to farming businesses.
Elsewhere, we represent clients in the animal health and welfare sector, with experience in communicating on the prescription and supply of animal medicines, and the importance of best practice and sustainability when it comes to animal health and welfare.
The ongoing challenge of maintaining and boosting profit margins is driving livestock farmers to seek solutions to support the way their business operates. Research and development and technological advancements, such as feeding systems or targeted breeding strategies, are some of the key specialisms of our clients.
From dairy, beef and sheep farmers, to broiler, layer and pig producers, we have years of experience in communicating our clients’ messages to their target customers. Through technical written articles or farm case studies in the trade press, social media campaigns, event platforms and presentations, or launching new products with press releases, it’s important these messages are succinctly and clearly communicated to cut through a crowded market.
We have an understanding of the structure of the livestock sector and the various routes to market for various livestock inputs, as well as the people who work within this sector, and the challenges they’re facing. This enables us to communicate complex issues in a way that is engaging and understandable to distributors, farmers, the media, and, in the case of livestock production, the end consumer.
Other Sectors
“We have been working with Kendalls for over three years. Their expertise and contacts in the agricultural industry are second to none and Kendalls have helped us to place more relevant and interesting content. This has allowed us to build up our presence within the farming community. They work strategically with us to shape what our PR pillars should be and aid us in ensuring we hit those goals with measurable ROI.”