KW Feeds

KW Feeds

KW Feeds is a feed and nutritional services partner to some of Britain’s top-performing farms. Each year, it supplies over 1million tonnes of product to Britain’s top dairy and beef farms, with its range of predominantly British alternative feeds, traditional straights and additives.

Its FAR registered feed advisors work closely with its raw material buyers and innovation team to bring customers some of Britain’s most sought after low-emission feeds.

Kendalls has worked closely with KW Feeds on a variety of projects aimed at raising media and industry awareness of its technical expertise and extensive range of products and technology.

From press liaison, press briefings and the creation of news releases, to in-depth customer case studies, testimonials and technical and advisory articles, we have worked across KW’s technical, commercial and procurement teams, raising awareness and creating engaging copy to promote services and ultimately increase sales.

From leading on the commission and creation of a joint report on a future food policy for ‘Global Britain’ and its subsequent media launch, through to the launch of a Net Zero campaign in a national trade publication, we are helping position KW as the pioneering market leader in the ruminant feed sector.

Press and Media Liason

Kendalls acts as the first point of contact for the farming and agricultural press, including providing industry comment and market updates.

Technical and advisory articles and news releases

Planning, writing and distributing written content to key industry and regional media contacts.

Testimonials and user case studies

Planning writing and distributing engaging written client testimonials and case studies, providing first-hand experiences.

Thought leadership campaigns

Kendalls has helped KW lead on several major thought leadership campaigns, addressing areas including Net Zero initiatives and targets, post-Brexit and Coronavirus opportunities and environmental responsibilities.

Managing social media campaigns

Planning content, posting and maintaining the social media platforms for the organisation.

“We have been working with Kendalls for over three years. Their expertise and contacts in the agricultural industry are second to none and Kendalls have helped us to place more relevant and interesting content. This has allowed us to build up our presence within the farming community. They work strategically with us to shape what our PR pillars should be and aid us in ensuring we hit those goals with measurable ROI.”

Charlotte Walsh KW Feeds Head of Marketing