Supporting the launch of LAA’s new market prices platform 15 Jan 2024

The new LAA Market Prices platform went live on the 1 January 2024, followed by an official virtual launch event on 9 January, hosted by the LAA across its social media channels.

The launch event featured platform demonstrations and panel discussions, detailing how users can benefit from even greater insight and enhanced data sets in real-time, via the new destination for market sales prices.

The Market Prices platform was built on a system that delivers the equivalent of the previous service, while providing enhanced and additional features, under a brand-new tiered range of subscription plans. These plans are tailored to meet specific industry needs.

Kendalls supported with the launch of the platform, developing a series of strategically timed press releases and announcements, advising on the transition from the previous platform, providing technical guidance and information, and inviting industry and media to the official launch event.

Follow-up support is on-going and has been provided to help raise awareness of the features available to users, while also monitoring user experiences and feedback.