Last week, the Kendalls team supported our client Garford Farm Machinery in hosting a dedicated media day to showcase their Electric Weeder to the agricultural press.
From initial planning through to delivery on the day, we worked closely with the Garford team to shape the event – developing key messages, preparing press materials, managing media attendance and ensuring everything ran smoothly on the ground.
The day itself brought together a strong group of industry journalists for the opportunity to hear directly from the Garford team, including a presentation from Jonathan Henry, followed by a live field demonstration of the Electric Weeder in action.
Creating opportunities like this is an important part of the PR process – not just sharing information, but giving media the chance to properly experience a product, ask questions, and build a deeper understanding of the story behind it.
It was a really positive day, with strong engagement from those attending, and we’re looking forward to seeing the coverage and conversations that follow.