Feedlync by Cowconnect

Feedlync by Cowconnect

Feedlync by Cowconnect is a digital feed management system, developed to meet the gap in the market for user-friendly, accurate cloud-based feed management software.

It was designed to meet dairy farmer requests for a system that is intuitive and easy to operate, providing an overview of feed-intake, efficiency and costs.

By transforming the way producers are feeding their dairy herds, it is improving cow performance, minimising wastage and helping to reduce farm carbon footprints.

Kendalls has helped to raise awareness and the profile of the innovative system in the UK, through a variety of activities and promotions.

First and foremost, we have worked with a number of Feedlync customers across the country to prepare and produce a series of user testimonials and case studies, resulting in high-profile coverage in leading trade publications.

We have also produced technical news releases, while also launching the third update to the original product with the release of Feedlync 2.0 in 2023, resulting in a commendation during the national Cream Awards 2023, in the Innovation category.

Since working with Feedlync, we have helped support a significant increase in sales, enquiries and satisfied customers for the digital feed management system.

Technical articles and news releases

Planning, writing and distributing written content to key industry and regional media contacts.

New product launch

Leading a PR campaign to support advertising/marketing campaigns on the launch of the latest updates to the original Feedlync system.

Farmer case studies and testimonials

Planning writing and distributing engaging written client testimonials and case studies, providing first-hand experiences.

Award recognition and support

Compiling, presenting and submitting nominations for a number of leading industry awards.

Awareness campaign

Raising awareness on how the integration of digital feed management systems alongside existing operations can help improve efficiencies and margins.

“Kendalls has helped us achieve our strategic goals over a number of years within the UK and Ireland ruminant industry. Their knowledge and relationships are invaluable in making our voice heard across the sector and beyond, securing prominent positions for our brands, articles and products. The support we get with writing is exceptional, with fast turn around and very high-quality pieces; overall making Kendalls an excellent choice as a PR partner.”

Mollie Cresswell Feedlync by Cowconnect Marketing Manager