The Livestock Auctioneers’ Association (LAA) is the national organisation representing auctioneering firms that occupy and run the livestock auction markets of England and Wales.
Over a long-standing relationship, Kendalls has represented LAA and its members across a series of campaigns, activities and promotions, including informing farmers and the media of the details of the “Drop & Go” system, helping to keep marts operational during the Covid-19 lockdown restrictions.
Livestock auction markets represent a vital rural hub for the whole community, not just from a social but also commercial perspective. In 2019, we helped prepare and produce an extensive report, detailing the economic and social contribution of the marts of England and Wales, gaining widespread coverage across national trade publications.
Kendalls also prepared and managed a year-long promotional campaign and celebration, marking the 200th anniversary of the first registered livestock auction in 1817, again gaining national, regional and broadcast coverage.
This involved the production of a special anniversary commemorative brochure, and the design and creation of promotional materials to support celebrations at marts across the country.
Following a press briefing attended by all leading livestock editors in the country at the Farmers Club, London, the activities culminated in a special reception hosted at the House of Lords.
We have also helped and supported a number of key initiatives and activities, including the launch of MartSafe, providing advice, guidance and training on health and safety, promotion of a report on animal welfare in livestock markets by the Humane Slaughter Association, and raising awareness of the Next Generation Group of young livestock auctioneers.