AGCO

AGCO

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is one of the most recognised tractor and combine names in the world. Kendalls has worked with AGCO and the Massey Ferguson brand on a number of press campaigns and product launches, including work for its range of balers, hay and forage and materials handling equipment.

Targeting the crucial British and Irish markets, Kendalls has helped with new product launches, sourced and prepared customer/user testimonials, planned, written and distributed technical advisory articles and press releases, as well as supporting trade and public events.

Kendalls has also supported and promoted the industry recognised AGCO Apprenticeship Scheme.

New product launches

Supported ride and drive demonstration events with key trade press to launch new ranges/models, supported by full press liaison.

Technical articles and news releases

Involved in the preparation of testimonials and case studies to demonstrate performance of brand in field. Co-ordinated press liaison, and compiled and/or distributed press releases for trade press in UK & Ireland.

Public and trade events

Achieved TV, radio and print coverage of industry events, including 70th anniversary celebrations for TE20 “Little Grey Fergie”. Provided event and trade show support, press briefings and announcements at world-leading exhibitions.